Friday, April 13, 2018

Mozilla Firefox takes an advantage of Facebook scandal

While Facebook is freaking out everybody with the privacy scandal, Firefox has implemented a fascinating output for iPhones and iPads to block websites from tracking your online behavior.

Mozilla's browser has an option called tracking protection that blocks tracking software embedded in websites -- from website publishers, advertising companies and tech giants like Google and Facebook. Now that option is enabled by default on mobile devices powered by Apple's iOS software, Mozilla said Thursday.

"At Mozilla we've always believed it's important to respect people's privacy and give them the control to decide which information they want to share, and what information they don't," said Nick Nguyen, vice president of Firefox, in a blog post. "Now more than ever consumers are demanding this from the companies with whom they share their data."

Indeed, Facebook is embroiled in a controversy stemming from its deeply personal knowledge gathered about you and 2 billion other people who use its service. In Facebook's case, much of the data is what you yourself supply, but tracking technology also keeps tabs on you involuntarily, for example showing ads on Facebook for a company whose website you recently visited. And there are many other advertising-funded sites in operation you've never even heard of.

Tracking protection is increasingly common among browsers. The Brave browser, from Mozilla co-founder Brendan Eich, blocks all trackers. And Apple's Safari uses technology called intelligent tracking prevention to block software from tracking you as you browse different websites.
Tracking protection has a bonus side effect, too: It can speed up websites and keep them from draining as much of your battery power.

Tens of millions of people use Firefox on personal computers, but it remains a rarity on smartphones and tablets where Safari and Google's Chrome are built-in options. I think this is a great option for everyone to get your selves in a safe spot until Facebook clean up their mess.

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